1. Role of IT in business

From your company's online store to the enterprise software your business uses to record transactions and gather information, information technology has an essential role in your small business's daily operations and success. The role of IT in business is seen in how it can help your company become more productive, increase performance, save money, improve the customer experience, streamline communications and enhance managerial decision-making. It also plays a role in helping companies expand globally and in providing staff access to company information wherever and whenever they need it.
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2. Why digital marketing is important

In the world of manufacturing, having a sound digital marketing strategy is just as important as it is in any other industry. Specifically, successful digital marketing for the manufacturing industry allows organizations of all sizes to connect with their customers in a meaningful way. Simply put, companies that use digital marketing in the manufacturing industry have a leg up against their competition. At the same time, digital marketing for manufacturers doesn’t always come so naturally, creating an effective marketing plan for a manufacturing company can be difficult. This is where having a marketing team to help can make all the difference.
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